The execution truth layer for revenue teams

Catch What YourRevenue Stack Can't See

Every week, your team makes promises your CRM never sees. Catch finds them before the deal goes silent.

Book a pipeline audit →See how Catch works
Illustrative reconstruction
FINDINGIllustrative
Detected D+6
Stage · CRM
Proposal sent
Stage · Reality
Silent · 6d
Source evidence1 quote
Standup · TueOwner
“I'll get the revised proposal out by end of Tuesday.”
Catch · Extracted1 finding
Missed commitmentConf. 94%

Send revised proposal to account.

Owner
Account owner
Status
6 days overdue
Cited to standup transcript · Tue
02What this looks like in production · anonymized
Anonymized customer dashboardMid-market revenue org · last 48 hours · sample shape, masked values
Updated ·
Commitments reconstructed
0
Zoom · Slack · Gmail · Gong · 4 sources
Missed or overdue
0
Promised, never delivered · all sourced & timestamped
Deals at risk
0
Active in CRM · silent in reality · no outreach
Recoverable revenue
$840K
If you recover half of the 12 silent deals above.
StreamingAnonymized findings · past 60 min
11:42MISSEDRevised pricing · named account · 4d overdueHigh five-fig
11:28OWNER GAPSecurity review hand-off · unownedSix-figure
10:51SILENTNo inbound from buyer in 8 daysMid five-fig
10:09MISSEDSecurity packet promised Monday · never sentSix-figure
Illustrative exampleHow Catch reconstructs a missed commitment from connected systems. Names, dates, and values are representative, not a real customer incident.
Illustrative reconstruction
A sample workflow. One promise. Six days of silence. Exactly where it slips.

The promise was made on Tuesday. By Sunday, a six-figure deal had gone silent, and nobody knew.

SAMPLE RECONSTRUCTION · ACCOUNTIllustrative
Deal value at risk · Six-figureOwner · Account ownerWindow · Tue → SunSilent · 6 days
Act 01 · The promise

A revised proposal by end of Tuesday.

Committed on camera by the rep during the Tuesday standup, then repeated word-for-word in the recap email that afternoon.
Act 02 · The gap

Seven days. No email sent.

Not a draft, not a thread, not a reply. Three internal Slack nudges landed unanswered while the buyer waited, then stopped waiting.
Act 03 · The cost

A six-figure deal silent in your CRM.

Stage still reads “Proposal sent.” The buyer stopped replying on day two. Nobody on the team has noticed, and the forecast still counts the deal.
TUE · 09:47

Account · Standup recap & next steps

SalesStandup
from: Owner <owner@yourco.com>to: sales-team@yourco.com
R
Owner <owner@yourco.com>Tue · 09:47
to sales-team

Quick recap from the standup with the account:

They liked the direction. Wants the revised terms with the mid-tier pricing option added back in. I'll get the revised version out by end of Tuesday.

Teammate, can you pull the latest utilization numbers for the deck?

· Owner

Catch detected 1 commitment · owner: Owner · due: end of Tuesday
deal-thread
4 MEMBERS · THU → SUN
Thursday · Day 23 messages
A
Teammate10:42 AM
hey @owner any update on the revised proposal for the account? want to make sure we hit the window this week
No response · 3 days
Monday · Day 52 messages
A
Teammate8:02 AM
ping on this ^ · finance asked about timing again
B
Manager8:14 AM
@owner didn't you send that last week?
Catch detected 3 nudges · 0 responses · execution gap widening
Gmail · Sent items · Tue → Sun0 results
“No thread. No draft. No send. The proposal promised on Tuesday was never written.”
Scanned the rep's sent folder against every address on the account · Catch verifies delivery, not intent.
One missed email turns into six days of silence, a buyer who stops replying, and a six-figure deal your CRM still lists as “Proposal sent.” This is the shape of the problem Catch solves.
Illustrative reconstruction
Interlude · The handoff
The forensic findings you just read don't sit in a PDF. They become the operating surface your team works inside every day.

This isn't a report. It becomes your system.

From the reconstructionForensic outputs
  • ⚠
    Missed commitmentRevised proposal by Tuesday · confidence 94%
  • ●
    Deal at riskAccount · six-figure · 6 days silent
  • ◆
    Evidence trail4 sources · 1,843 items reviewed
  • ─
    Timeline divergenceCRM says active · reality says silent
Findings route into
catch.app/workspace/right-now
Account owner · Today
Inbox
Right Now 3
Deals at Risk 12
Findings
People
Settings
Right Now · Account owner
3 actions · ranked by slip severity
1
Send revised proposal to the account
6d overdueSix-figureMissed commitment
BecauseThe owner committed in the Tuesday standup. No draft or send since. Buyer stopped inbound on day 1.From reconstruction
2
Respond to a finance contact on pricing
2d overdueMid five-figureUnanswered inbound
BecauseThe contact asked directly two days ago. Thread marked read. No reply logged in any channel.Finding · example
3
Own the security review hand-off
UnownedSix-figureOwner gap
BecauseAE said “SE will take it.” SE said “thought AE had it.” Seven days without a next step.Finding · example
Finding · illustrative
×
Send revised proposal to the account
OwnerAccount owner
DueTue (committed)
Status6d overdue
At riskSix-figure
Evidence
Standup · Tue“I'll get the revised version out by end of Tuesday.”
Gmail · sent0 messages to any address on the account since Tuesday
Slack · #deal-thread3 nudges · 0 responses
Missed commitment → Right Now · rank 1
Evidence trail → Finding rail
Deal at risk → Risk chip
Findings deliver this week. Your team opens Right Now the next day with the first call already drafted.
Same stack · Same workflow · New truth
Divergence
Same example deal. Same timeline. Two views of reality.

Your CRM says active.
Catch says silent 6 days.

CRM · OpportunityYour CRM
AccountSix-figure
Stage
Proposal sent · 80% probability
OwnerAccount owner
Close dateEnd of month
Next step(blank)
Last activityDay 0 · standup logged
ForecastCommit
System flags · 0
No warnings. No flags. Deal still forecast to close this quarter.
Execution risk
Six-figure
Invisible to CRM
Catch · ReconstructedYour reality
AccountSix-figure at risk
Real stage
Silent · 6 days · no outbound since promise
OwnerAccount owner · 3 Slack nudges unanswered
CommitmentRevised proposal · 6 days overdue
Next stepUnowned · last mention Day 0
Last real activityDay 1 · buyer's last reply (inbound)
Forecast signalExecution gap widening
Catch findings · 3
!Revised proposal never sentSource · standup recap · 94%deal
?Owner ambiguity on technical reviewSource · Slack thread · 87%owner
iBuyer's finance team referenced timing twiceSource · call transcript · 91%signal
Both screens are true. One reflects your system. The other reflects what happened. Every deal has this gap. Most revenue leaders have never measured it.
Catch finds the gap this week
Diagnostic
Six symptoms we see in every revenue team that eventually files a case. If three or more sound like your Monday morning, your pipeline is already silent in places you can't see.

This is already happening inside your team, right now.

01

The standup ends and nobody writes down who owns what.

Commitments live in transcripts nobody re-reads. Seven days later the owner is ambiguous and the deal slides.
02

Forecast calls debate stages, not execution.

The conversation is about whether a deal is “commit” or “best case.” Nobody asks what was promised last Tuesday and whether it shipped.
03

Reps say “they're quiet, but we're good.”

Silence is the single strongest leading indicator of a lost deal. Your CRM doesn't measure it. Your reps don't want to admit it.
04

Deals die and the post-mortem blames price.

Look at the calendar: the deal went quiet three weeks before it closed-lost. Price was the story; silence was the cause.
05

Your operators run manual audits every quarter.

RevOps sits with a spreadsheet and asks AEs for updates on 40 deals. By the time the audit finishes, the bleed has been 90 days.
06

The CRM says “proposal sent.” The inbox disagrees.

Stages are self-reported fiction. The ground truth lives in what actually shipped, what actually got answered, what actually got ignored.
Three or more means your team is already carrying a seven-figure execution gap that your current stack cannot surface.
File a case · find the gap
Method
Three state changes. No new tools. No workflow adoption.

Capture. Reconstruct. Intervene.

Capture01

Raw signals across the stack.

Catch reads view-only from the systems your team already uses. No forwarding, no rep tagging, no new habits. The signal is already there; nobody has ever tried to hear it at scale.
Sample signal · standup · Tuesday
“I'll get the revised proposal out by end of Tuesday. Can someone pull the utilization numbers?”
ZoomSlackGmailGongSalesforceCalendar
Reconstruct02

Promises, owners, timelines.

Every sentence is parsed into a commitment object: who said it, who owns it, when it's due, and what counts as delivery. Then we verify against every source. If an email was promised, we look for the send.
Extracted finding · 94% confidence (illustrative)
Commitment: send revised proposal to the account
Owner: Account owner · Due: Tue
Status: 6 days overdue · At risk: six-figure deal
CommitmentsOwnersTimelinesEvidence
Intervene03

Action, before revenue dies.

Findings land in a Right-Now list for every owner, with cited context. One click drafts the outbound. Your team acts on the exact gap, not a generic nudge. Nothing else on their day changes.
Right now · Account owner · due today
Send revised proposal to the account
Pre-drafted with commitment language + utilization numbers already attached.
DraftRouteRecover
Estimate
A directional model. The audit returns the real number.

Estimate the revenue exposed by missed follow-through in your pipeline.

Directional

Use a few pipeline inputs to model potential leakage. The numbers below are hypotheticals built from your assumptions. Catch validates the real figure during a pipeline audit.

Open deals in pipeline120Creates leak via · silent deals. Every open deal is a commitment graph. The bigger the pipe, the more goes unverified.
Average deal size$48KCreates leak via · missed follow-ups. One unsent proposal on a six-figure deal is a six-figure hole.
Close rate (CRM)22%Creates leak via · unowned next steps. Lower close rates concentrate revenue in fewer deals. Each slip hurts more.
At risk this quarter
$1.0M
AnnualizedBased on your inputs, extrapolated across four quarters.$4.0M
Leak composition
Missed follow-ups42%
Silent deals31%
Unowned next steps18%
Unverified commitments9%
Get the real number. Book a pipeline audit and see exactly which deals are silent right now.
Book a pipeline audit →
Pipeline audit

You are already paying for this problem.
You just can't see the invoice.

Every week, commitments are made across your team that your systems never verify. Seven-figure deals quietly go silent while the CRM still reads “proposal sent.” We reconstruct the week you've already had, find every promise that broke, and hand it to your team as their next move. View-only access. No workflow change. Findings within the week.

Book a pipeline audit →See how Catch works
What the audit deliversView-only access
01

What we analyze

Your active pipeline across email, Slack, meetings, and calls. Every open deal reconstructed against the systems your team already uses.

02

What you get

A sourced findings report: commitments made, follow-ups missed, ownership gaps, and dollars at risk. Every finding cited back to the original transcript or thread.

03

What happens next

A working session to walk the findings with your team, then a recommendation on whether continuous monitoring is the right next move.

The deals you will lose this quarter have already said the thing that gives them away. You can find it now, or read it in the post-mortem.